Advertisement for the early 20th Century Minnesota ski manufacturer Northland Skis.
I found the text below here:
Northland Ski Manufacturing Company was incorporated in 1912 by Ole S. Ellevold, former foreman of the Strand Ski Company. In 1913, Norwegian born Christian A. Lund became associated with the business through purchase of stock. In 1916, Christian Lund owned most of the stock of the company and Ellevold was forced out. In the 1920s and early 1930s Northland published some of the first U.S. how-to-ski pamphlets printed in the U.S. Northland skis soon gained a widespread reputation for unsurpassed quality making Northland the largest manufacturer of skis in the world. A series of factory fires caused Northland to move to different locations over the years.
In 1938, Northland opened a factory in Laconia, New Hampshire to capitalize on Eastern ski demand. The factory in Laconia was managed by Christian Lund’s son Carl. A complete line of skis, skiing accesories, hockey sticks, and toboggans were manufactured in Laconia. Abercrombie & Fitch Department Store sold skis made by Northland.
Northland was forced to adopt fiberglass in the late 1960s, and became just another ski company—its product was pedestrian. And, unlike Rossignol, Kastle and Kneissl, Northland couldn’t afford to support athletes on the U.S. team, although they did sign Stein Eriksen.
In October 1966, Northland was bought by Larson Industries, which built Larson and Glaspar fiberglass boats. Larson expanded rapidly into snowmobiles and other sports, and then went bankrupt. Most Larson stock was acquired by Wilson Sporting Goods in 1970 and the Larson conglomerate closed.